Tuesday 8 February 2011

Saving Crafts

Over the last year, I've been thinking on and off about how to save crafts in India from dying out. Interestingly, Subir Dutta, CEO of Apoorv.com, startled me a couple of days ago by saying that 23+ million people hand-making things from India, and that the overall market is Rs. 10,000 crores, largely for export (does this include handloom textiles ?) So what is the issue ?