Friday 28 May 2010

Design and its role in society

Design as a field seems to be exploding. Over the last 2 decades, new areas like UI design, human interaction design and game design have come up. Some areas that I find related have also grown, such as information visualization. Even more far flung fields like business model design or choice architecture are becoming prominent.

The common theme of good design - good to individuals and useful to society - has the common theme of "making it easier". This is really from a cognitive sense. Making functions obvious, reducing errors, making choices simpler, or better all end up using fewer cognitive resources and therefore easier for the user. In a way, its cognitive judo. How about a Design firm called Judo, with a tag line - Making It Easier !

Wednesday 19 May 2010

Why ?

Easy question, easy answer. I love it. I enjoy nurturing passionate people who are trying to achieve their dreams. I love working in areas where things are not well defined. I love working across different domains. I guess its the most creative part there is to business.